QUANTUM-AGE Email Marketing -

Senior Care Reputation Checkup

How intentionally are you managing your organization’s reputation?

Reputation isn’t created by marketing alone. It’s shaped every day by what your organization does, what people experience, what you communicate, and what others encounter online.

Complete this quick checkup to see where your organization is strong—and where there may be gaps or opportunities. Rate where your organization is TODAY, not where you aspire to be.

Section 1: About You

First Name *

Last Name *

Email Address *

Job Title *

Organization/Community Name *

Rating Scale: 1 — Not at all | 2 — Significant gaps | 3 — Somewhat/Inconsistently | 4 — Mostly/Well established | 5 — Absolutely/Consistently

Section 2: REALITY & EXPERIENCE

1. Our organization has a clear understanding of what we want to be known for among all of our key audiences. *

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2. The experience we actually deliver consistently supports the reputation we want to have. *

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3. We rarely identify gaps between what we promise and what residents, families, employees, and other stakeholders experience. *

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4. Feedback about communication, responsiveness, service, and other experience issues reaches the leaders who can act on it. *

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Section 3: STAKEHOLDERS

5. We have clearly identified the stakeholder groups that can influence our reputation—not just residents and families. *

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6. We understand what matters most to different stakeholder groups, including employees, referral partners, community partners, regulators, donors, and board members. *

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7. We intentionally listen to and gather feedback from multiple stakeholder groups. *

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8. Our communications are tailored to the needs and expectations of different audiences rather than relying on one message for everyone. *

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Section 4: COMMUNICATION & NARRATIVE

9. Our leaders, marketing team, and operational teams share a clear understanding of our organization's key messages and differentiators. *

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10. Our external messaging accurately reflects the experience and value our organization delivers. *

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11. We consistently communicate evidence that supports our claims—including outcomes, expertise, stories, community impact, and mission in action. *

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12. We proactively tell our story rather than communicating primarily when we have news, need census, are recruiting, or face a problem. *

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Section 5: DIGITAL REPUTATION

13. We regularly review what people find when they search for our organization, communities, services, and leadership online. *

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14. We have a consistent process for generating, monitoring, analyzing, and responding to online reviews. *

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15. Our website and digital channels clearly communicate who we are, what makes us different, and why someone should trust us—and provide evidence to support those claims. *

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16. We understand that search engines, AI tools, social media, reviews, directories, news, and other online sources collectively shape our digital reputation, and we actively manage the information we can influence. *

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Section 6: REPUTATION READINESS

17. Responsibility for reputation management is clearly understood across leadership, operations, marketing/communications, and other key functions. *

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18. We have a current crisis communication plan that identifies decision-makers, spokespersons, stakeholder audiences, communication channels, and response protocols. *

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19. We actively monitor reputation indicators and use what we learn to inform operational, communication, and marketing decisions. *

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20. We have established relationships, communication channels, and processes that allow us to respond quickly and credibly when a reputation issue arises. *

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